Types of 'Experiential'

The Method

The term covers a broad range of face to face communication mechanics designed to interrupt and engage the consumer on their journey using promotional staff (brand ambassadors)/hit squads to carry out:

• leafleting
• stunts
• sampling
• word of mouth/viral marketing (pr)
• street theatre
• brand events

Typical venues (generally busy public thoroghfares):

• Shopping Centres
• Supermarkets
• Stations
• Airports
• High streets/city centres
• Exhibitions
• Outdoor events/festivals

Impetus Services:

• Idea generation
• Experiential campaigns
• Sampling
• Event Management
• Roadshows
• Demonstrations
• Merchandising
• Mystery shopping
• Product launches
• Warehousing and logistics
• Hospitality
• PR Events
• Integrated Services
• Promotional Staff